Professional Headshots VS. Branding Shoots- What's The Difference?

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Professional Headshots vs Branding Photography

A common question that I receive from entrepreneurs, corporate executives and their employees, and business owners is “What is the difference between professional headshots versus personal branding photos?”

It is crucial to know the difference between the two so you make the right decision when it comes to selecting your package. In this post, I will break down you three key differences between professional headshots and branding photography- focus, length, and purpose.

Focus

With professional headshots, the focus is on you from the waist up. As the name implies, the main objective for professional headshots is to showcase your face. These photos will be your introduction to the world you influence.

In branding photography, they will include headshots but will also tell the story of who you are, what you do, and how you do it. Photos will not only be taken from the waist up, but will capture you interacting with the product you sell, engaging with clients, and/or document you working from behind-the-scenes! Whether you offer coaching services, sell a product, or provide online courses, branding photography is the best way to share your journey to the world.

Length

Professional headshots sessions typically last from 15 minutes to one hour depending on variables such as outfit changes, number of photos needed, or location switches.

WIth branding photography, since it is more extensive and go deeper into your type of field, they will take between 1-4 hours. Usually outfit changes, location switches, and types of photos determine the length of our session.

Purpose

Clients who come in for headshots typically will use them for various social media channels such as LinkedIn, photos for their bios that appear in books, and business cards. If you are in an industry where you are client-facing, professional headshots work best for you!

For those who want to go deeper and desire to capture not only their faces but want to show off their brand- whether it be personal or product-based, a branding shoot is the go-to choice! People who choose this route will have an immense variety of images to choose from that can be used in ads, social media, sales funnels, landing pages, speaking engagement graphics, etc.

Not sure which service is right for you? Click here to set-up a 15 minute consultation l with me and I’ll steer you in the right direction!

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