More than ever, we have been craving to build authentic and meaningful relationships as humans. In the corporate world, especially, both companies and potential clients/customers long for connection. A powerful tool for establishing that connection is through professional headshots.
What is a headshot?
A headshot is a photograph that focuses on a person's face that is commonly used for professional purposes, such as for an actor's portfolio or a businessperson's LinkedIn profile. In addition, a headshot can do more than just show what you look like - it can translate your personality, your values, and even your energy through a photograph.
What happens when a potential client sees your headshot?
When someone looks at your headshot, they are immediately drawn to your face- especially your eyes. This saying rings true- "Your eyes are the window to your soul."
Eye contact is a powerful way to establish authenticity in the relationship and a headshot that showcases strong eye contact can make the client feel as though they already know you. They can see the warmth in your eyes, the sincerity in your smile, and the confidence in your posture. All of these elements combine to create the "know, like, and trust" factor. However, a headshot will also send a powerful message about who you are! Are you serious and focused? Playful and fun-loving? Compassionate and caring? A good headshot can convey all of these things and more.
For example, a headshot for a doctor might feature a serious expression, conveying their commitment to their work and their patients. A headshot for a musician might feature a playful smile, showing their love for their craft and their joy in performing. And a headshot for a businessperson might feature a confident posture, communicating their professionalism and leadership.
So the next time you need a headshot, think beyond just the physical features - think about the message you want to amplify and the authentic connection you want to make to your clients.
Need to book a headshot for you and your business?
Contact me at [email protected] to inquire about packages custom-made for you and your company!